URL cleaner: remove tracking from any link
Free URL cleaner: paste one link or a whole list and strip utm tags, fbclid, gclid, share IDs and other tracking, with what was removed highlighted.
What gets removed
Tags that only identify the click, never the page. They are removed from every link:
- Facebook click ID: fbclid
- Google Ads click ID: gclid
- Google Ads: gclsrc, gad_source, gad_campaignid
- Google Display click ID: dclid
- Google Ads (iOS): gbraid, wbraid
- Google Shopping: srsltid
- Google Analytics linker: _gl
- Google Analytics: _ga
- Microsoft Ads click ID: msclkid
- Yandex click ID: yclid
- Yandex: ysclid
- TikTok click ID: ttclid
- X (Twitter) click ID: twclid
- LinkedIn click ID: li_fat_id
- Pinterest click ID: epik
- Reddit click ID: rdt_cid
- Snapchat click ID: sccid
- Instagram share ID: igshid, igsh
- Mailchimp campaign: mc_cid
- Mailchimp subscriber: mc_eid
- HubSpot: _hsenc, _hsmi, __hstc, __hssc, __hsfp, hsctatracking
- Marketo: mkt_tok
- Vero: vero_id, vero_conv
- Omeda: oly_anon_id, oly_enc_id
- MailerLite: ml_subscriber, ml_subscriber_hash
- Adobe Analytics: s_cid
- Adobe Advertising: ef_id
- Impact click ID: irclickid
- Wicked Reports: wickedid
- Branch: _branch_match_id, _branch_referrer
- Facebook share ID: mibextid
- Campaign tag (UTM): utm_…
- HubSpot ads: hsa_…
- Matomo campaign: pk_…, mtm_…, piwik_…
Tags that are tracking on one site and may mean something elsewhere, so they are only removed there:
- YouTube share tag: si, feature, pp
- Spotify share tag: si
- Instagram share tag: igsh, igshid, utm_source
- TikTok share tag: _r, _t, is_from_webapp, sender_device, sender_web_id, share_app_id, share_item_id, share_link_id, social_sharing, u_code, tt_from, is_copy_url
- X (Twitter) share tag: s, t
- Facebook share tag: mibextid, rdid, sfnsn
- LinkedIn tracking: trk, trkinfo, lipi, trackingid, refid, midtoken, midsig, eid
- Reddit share tag: share_id, rdt, correlation_id, ref_campaign, ref_source
- Amazon tracking: ref_, qid, sr, sprefix, crid, dib, dib_tag, content-id, linkcode, linkid, pd_rd_…, pf_rd_…
- Google search tracking: ved, ei, sca_esv, sxsrf, oq, gs_lp, gs_lcrp, sclient, uact, aqs, sourceid, rlz, bih, biw, iflsig, dpr
Referral tags, removed unless you untick the box: ref, ref_src, ref_url, referrer, si. A few sites use these for the page itself, so keep them if a cleaned link stops working.
Everything else stays exactly as written: the path, the other parameters in their order, and anything after the #.
Why clean a link
Tracking tags tell the site, and the ad network behind it, who shared the link and where it was clicked. They make a link long and ugly, and a long link makes a dense QR code that needs to be printed bigger.
Private by design
Links are cleaned in this browser tab. Nothing is sent to a server, and no link is opened.
Want a short link instead, with your own campaign tags kept on the destination? Shorten it to an aqr.li link you can change later and count clicks on, or make a free QR code for it.
Paste a link, or many links with one per line.
Tracking tags are cut out and shown in red, and redirect wrappers from Google, Outlook or Facebook are unwrapped.
Copy the clean links one by one, or all of them at once.
Questions
What does a URL cleaner remove?+
Tags that only record who shared or clicked a link: utm_ campaign tags, ad click IDs like fbclid, gclid and msclkid, email tags from Mailchimp and HubSpot, and share IDs added by YouTube, Instagram, TikTok, X and Amazon. The full list is on the page.
Will the cleaned link still open the same page?+
Almost always. Only tracking tags are removed; the path, the other parameters and anything after the # are kept exactly as written. If a site uses ref for something real, untick the referral option and clean it again.
Can I clean many links at once?+
Yes. Paste up to 500 links, one per line, and copy all the clean ones in one go.
Are my links sent anywhere?+
No. They are cleaned in your browser tab. Nothing is uploaded, and no link is opened.
Should I remove UTM tags from my own campaign links?+
Not from links you made to measure a campaign. Keep them, and if the link is too long for print, shorten it: a short link keeps the tags on the destination and makes a smaller QR code.
More free tools
The next step
Make the code the artwork.
These tools make and check classic codes. AriaQR turns your photo, logo or illustration into the code itself, verified on real decoders before you download, with a link you can edit and track.
