Landing pages, explained

What is a landing page?

Your website tells people who you are. A landing page tells the person who just scanned what to do next.

I run a…

A real AriaQR code. Tap to scan it.

What happens at your listing

Scan. Land. Do one thing.

A landing page is the single page your QR code opens. It isn’t your website’s home page: it’s made for the moment someone scans, and it asks them to do one thing.

  1. 01 · PrintedOn the To Let boardYour art code, printed where people already are.
  2. 02 · ScannedSomeone stopped on the pavement outside scans itAny phone camera. No app.
  3. Nestwise Lettings03 · LandsA page with rent, photos, pets and the floor planMade for that moment and that phone.
  4. Book a viewing04 · DoesTaps “Book a viewing”One clear next step. You see every tap.
The 44-second version, with sound.

Same scan, two destinations

Your website vs. your landing page

Your website
Real template
Your landing page

The difference

You need both. They do different jobs.

Who it’s for

WebsiteEveryone: customers, job seekers, investors, Google.

Landing pageSomeone stopped on the pavement outside.

What it shows

WebsiteEverything: Buy, Rent, Sell, Landlords, Valuations and more.

Landing pageRent, photos, pets and the floor plan. Nothing else.

What they do

WebsiteLook around, and maybe find what they came for.

Landing pageTap “Book a viewing”.

What you see

WebsiteVisits from search and ads, all mixed together.

Landing pageEvery scan of the To Let board, and every tap after it.

For your listing

Three places you’d use one

Sign board: The listing and a viewing slot, from the pavement.
Sign boardThe listing and a viewing slot, from the pavement.
Brochure: The virtual tour and floor plan, always current.
BrochureThe virtual tour and floor plan, always current.
Window card: Every listing in the office window, after hours too.
Window cardEvery listing in the office window, after hours too.

Your turn

Build the page for your listing.

Describe your business and AI designs the page, or start from the “Nestwise Lettings” template and make it yours. Free to build and preview.

Build yoursStart from this page

Questions

Still wondering?

Is a landing page the same as a website?+

No. A website is everything about your business, for anyone who might visit. A landing page is one page for one moment: the person who just scanned your code, and the one thing you want them to do next.

Do I need a website to have a landing page?+

No. Plenty of cafés, salons, pop-ups and freelancers use a landing page as their only page online. If you have a website, keep it, and link to it from the landing page.

Can I change the page after the code is printed?+

Yes. The printed code holds a short link, so you can edit the page, swap the offer or point the code somewhere else at any time, without reprinting.

Will it work on every phone?+

Yes. Pages are laid out for phones first and open straight from the camera, with no app to install.

What does it cost?+

Building and previewing a page is free. Publishing is part of the quarter plan and the Business plan; the pricing page has the details.

See every template and how the builder works on Landing pages, or compare plans on Pricing.

Language: English