יצירת קוד QR עם GS1 Digital Link

What GS1 Digital Link is

A GS1 standard for writing product identifiers as a web address. The GTIN, and optionally the batch, serial number and dates, sit in the path and query of a normal https link. A phone camera opens it like any link, and a GS1-aware scanner at the till reads the same GTIN it would get from the EAN or UPC barcode.

The resolver decides where a scan goes. id.gs1.org sends it to the links the brand owner has registered with GS1. On your own domain, you run that redirect yourself.

The 2027 “sunrise”

GS1 has set a goal, known as Sunrise 2027, for retail point-of-sale scanners to read 2D barcodes such as a QR code carrying GS1 Digital Link, alongside EAN and UPC. It is a readiness target, not a date when linear barcodes stop working, and many products will carry both for years.

Timelines and rules vary by country and retailer, so check your GS1 member organization’s current guidance and your retailers’ requirements before you change packaging. The GTIN must be one licensed to your brand.